Marketing Performance

Campaign ROI, traffic attribution, conversion rates, and A/B experiment results

Total Ad Spend

$48,240

+8.4%

vs $44,500 last month

Blended CAC

$37.60

-6.2%

Cost per paying customer

Blended ROAS

5.9×

+0.4×

Return on ad spend

Trial Starts

3,120

+14.8%

From all paid channels

Campaign ROAS Comparison

Return on ad spend by channel — dashed line = 3× break-even

Traffic Sources

Session attribution — 30 days

Organic Search

32,40038.5%

Paid Search

21,80025.9%

Direct

12,60015.0%

Social

9,40011.2%

5,2006.2%

Referral

2,8003.3%

Conversion Rate by Channel

Visit-to-trial conversion % by traffic source — weekly

A/B Experiments

Onboarding Email Sequence Running · Day 11

A 5-email drip sequence outperforms 3-email for trial-to-paid conversion

Variant A

3-Email Sequence

38.4%

1,240 sessions

Variant B

5-Email Sequence

42.1%

1,218 sessions

Lift

+9.6%

Significance

84.2%

Confidence

Not significant

Homepage Hero Headline Running · Day 6

Pain-focused headline outperforms feature-focused for enterprise visitors

Variant A

Feature-focused

2.8%

3,840 sessions

Variant B

Pain-focused

3.1%

3,792 sessions

Lift

+10.7%

Significance

72.4%

Confidence

Not significant