User Analytics
Engagement depth, acquisition funnel performance, and cohort retention
DAU (Today)
7,841
+3.2%
Daily active usersWAU (7-day)
13,204
+5.8%
Weekly active usersMAU (30-day)
18,492
+4.1%
Monthly active usersDAU/MAU Ratio
0.42
+0.03
Engagement stickinessActive Users Trend
DAU / WAU / MAU over 90 days
Acquisition Funnel
Visit → Signup → Trial → Paid (30 days)
Website Visits
84,200
100%
Signups
-91.9%6,840
8.1%
Trial Started
-54.4%3,120
3.7%
Converted to Paid
-58.8%1,284
1.5%
Trial → Paid Conv.
41.2%
+2.4pts vs last mo
Avg. Time to Paid
8.4 days
-1.2 days vs last mo
Cohort Retention Heatmap
Monthly cohorts — % of users retained by week
Retention scale:
100%
70%+
55%+
40%+
30%+
<30%
| Cohort | W0 | W1 | W2 | W3 | W4 | W5 | W6 | W7 | W8 | W9 | W10 | W11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jun '25 | 100 | 74 | 61 | 54 | 48 | 44 | 41 | 38 | 36 | 34 | 33 | 32 |
| Jul '25 | 100 | 71 | 58 | 51 | 46 | 42 | 39 | 36 | 34 | 32 | 31 | |
| Aug '25 | 100 | 76 | 63 | 56 | 50 | 46 | 43 | 40 | 38 | 36 | ||
| Sep '25 | 100 | 68 | 55 | 48 | 43 | 39 | 36 | 33 | 31 | |||
| Oct '25 | 100 | 73 | 60 | 53 | 47 | 43 | 40 | 37 | ||||
| Nov '25 | 100 | 70 | 57 | 50 | 44 | 40 | 37 | |||||
| Dec '25 | 100 | 78 | 65 | 58 | 52 | 48 | ||||||
| Jan '26 | 100 | 72 | 59 | 52 | 46 | |||||||
| Feb '26 | 100 | 75 | 62 | 55 | ||||||||
| Mar '26 | 100 | 69 | 56 | |||||||||
| Apr '26 | 100 | 77 | ||||||||||
| May '26 | 100 |
Geographic Distribution
Users and MRR by country — 30 day window
| Country | Total Users | MAU | MRR | % of MRR | MoM Growth |
|---|---|---|---|---|---|
🇺🇸United States | 9,842 | 6,814 | $142,800 | 53.2% | +6.4% |
🇬🇧United Kingdom | 2,184 | 1,540 | $31,200 | 11.8% | +9.1% |
🇩🇪Germany | 1,628 | 1,102 | $22,800 | 8.8% | +14.2% |
🇨🇦Canada | 1,240 | 880 | $17,400 | 6.7% | +7.8% |
🇦🇺Australia | 984 | 690 | $13,600 | 5.3% | +11.3% |
🇫🇷France | 714 | 492 | $9,800 | 3.8% | +18.4% |
🇳🇱Netherlands | 528 | 364 | $7,200 | 2.8% | +22.1% |
🇸🇬Singapore | 412 | 284 | $5,600 | 2.2% | +31.4% |
🌍Other | 960 | 326 | $14,320 | 5.4% | +4.2% |