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DataPulse v2 - QA Test

User Analytics

Engagement depth, acquisition funnel performance, and cohort retention

DAU (Today)

7,841

+3.2%
Daily active users

WAU (7-day)

13,204

+5.8%
Weekly active users

MAU (30-day)

18,492

+4.1%
Monthly active users

DAU/MAU Ratio

0.42

+0.03
Engagement stickiness

Active Users Trend

DAU / WAU / MAU over 90 days

Acquisition Funnel

Visit → Signup → Trial → Paid (30 days)

Website Visits
84,200
100%
Signups
-91.9%6,840
8.1%
Trial Started
-54.4%3,120
3.7%
Converted to Paid
-58.8%1,284
1.5%

Trial → Paid Conv.

41.2%

+2.4pts vs last mo

Avg. Time to Paid

8.4 days

-1.2 days vs last mo

Cohort Retention Heatmap

Monthly cohorts — % of users retained by week

Retention scale:
100%
70%+
55%+
40%+
30%+
<30%
CohortW0W1W2W3W4W5W6W7W8W9W10W11
Jun '25
100
74
61
54
48
44
41
38
36
34
33
32
Jul '25
100
71
58
51
46
42
39
36
34
32
31
Aug '25
100
76
63
56
50
46
43
40
38
36
Sep '25
100
68
55
48
43
39
36
33
31
Oct '25
100
73
60
53
47
43
40
37
Nov '25
100
70
57
50
44
40
37
Dec '25
100
78
65
58
52
48
Jan '26
100
72
59
52
46
Feb '26
100
75
62
55
Mar '26
100
69
56
Apr '26
100
77
May '26
100

Geographic Distribution

Users and MRR by country — 30 day window

CountryTotal UsersMAUMRR% of MRRMoM Growth
🇺🇸United States
9,8426,814$142,800
53.2%
+6.4%
🇬🇧United Kingdom
2,1841,540$31,200
11.8%
+9.1%
🇩🇪Germany
1,6281,102$22,800
8.8%
+14.2%
🇨🇦Canada
1,240880$17,400
6.7%
+7.8%
🇦🇺Australia
984690$13,600
5.3%
+11.3%
🇫🇷France
714492$9,800
3.8%
+18.4%
🇳🇱Netherlands
528364$7,200
2.8%
+22.1%
🇸🇬Singapore
412284$5,600
2.2%
+31.4%
🌍Other
960326$14,320
5.4%
+4.2%