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DataPulse v2 - QA Test

Revenue Analytics

MRR composition, plan performance, and customer-level revenue intelligence

Total MRR

$284,720

+7.3%

$3.42M ARR run-rate

ARPU

$15.40

+2.9%

Per paying account/month

Avg. LTV

$404

-1.2%

Based on 26.3mo avg tenure

Expansion MRR

$18,340

+14.6%

6.4% of total MRR

MRR Movement Breakdown

New, expansion, contraction, and churn MRR by month

Revenue Composition

MRR by subscription tier

Enterprise

52.1%

Pro

34.6%

Starter

10.5%

Free (Paid Add-ons)

2.9%

Revenue by Plan Tier

Monthly MRR contribution per subscription tier

Top Paying Customers

10 accounts · sorted by MRR

Company
Plan
MRR
Seats
LTV
MoM Growth
Churn Risk
Last Payment
Actions
Northbridge CapitalEnterprise$4,200/mo84$68,400+14.2%LowMay 01, 2026
Meridian Health SystemsEnterprise$3,800/mo72$45,600+8.1%LowMay 03, 2026
Apex Analytics CorpEnterprise$3,200/mo58$28,800-2.4%HighApr 28, 2026
Veridian SoftwareEnterprise$2,900/mo51$52,200+6.7%LowMay 01, 2026
Strata ConsultingEnterprise$2,400/mo44$33,600+3.2%MediumMay 05, 2026
Clearwater LogisticsPro$1,199/mo22$14,3880%LowMay 02, 2026
Ironclad VenturesPro$899/mo18$10,788-1.1%MediumApr 30, 2026
Skyline Media GroupPro$899/mo16$8,991+11.4%LowMay 04, 2026
Pinnacle RealtyPro$599/mo11$7,188+4.8%LowMay 01, 2026
Cobalt TechnologiesStarter$299/mo5$2,990-8.3%HighApr 22, 2026
10 of 10 accounts